Welcome to the Utopia Forums! Register a new account
The current time is Tue Apr 23 03:29:33 2024

Utopia Talk / Politics / Another innocent black man killed
Average Ameriacn
Member
Wed Sep 23 09:32:32
Killed by political correctness:

http://www...eveals-new-name-for-rice-brand

Mars drops Uncle Ben's, reveals new name for rice brand

Packaging with the new name will hit stores next year



Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.

GET FOX BUSINESS ON THE GO BY CLICKING HERE

“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food, multisales and global customers. “When you are making these changes, you are not going to please everyone. But it's about doing the right thing, not the easy thing.”

Several companies have retired racial imagery from their branding in recent months, a ripple effect from the Black Lives Matters protests over the police killing of George Floyd and other African Americans.

Quaker Oats announced in June that it would drop Aunt Jemima from syrup and pancake packages, responding to criticism that the character's origins were based the “mammy,” a black woman content to serve her white masters. Quaker said packages without the Aunt Jemima image will start to appear in stores by the end of the year, although the company has not revealed the new logo.


WASHINGTON NFL TRADEMARK ISSUES COMPLICATE REDSKINS NAME CHANGE

The owner of Eskimo Pie has also said it will change its name and marketing of the nearly century-old chocolate-covered ice cream bar. Beyond food brands, the Washington NFL franchise dropped the “Redskins” name and Indian head logo amid pressure from sponsors including FedEx, Nike, Pepsi and Bank of America.

Geechie Boy Mill, a family-owned operation in South Carolina that makes locally-grown and milled white grits, is also planning a name change. Geechie is a dialect spoken mainly by the descendants of African-American slaves who settled on the Ogeechee river in Georgia, according to Merriam-Webster.com.

“We are in the process of changing our name and have developed a whole new brand. We look forward to sharing it with the public,” said Greg Johnsman, owner of Geechie Boy Mill.


FAMILIES OF FORMER AUNT JEMIMA AMBASSADORS CONCERNED ABOUT REBRANDING

Mars had announced in the summer that the Uncle Ben's brand would “evolve.”

Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a bow tie, an image critics say evokes servitude. Mars has said the face was originally modeled after a Chicago maitre d' named Frank Brown. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company.

Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on "Ben's Original. She said the company is still deciding on an image to accompany the new name.

Mars also announced several other initiatives, including a $2 million investment in culinary scholarships for aspiring Black chefs in partnership with the National Urban League. It also is planning a $2.5 million investment in nutritional and education programs for students in Greenville, Mississippi, the majority African-American city where the rice brand has been produced for more than 40 years.

CLICK HERE TO READ MORE ON FOX BUSINESS

Mars said it has set a goal of increasing the ranks of racial minorities in U.S. management positions from 20% to 40%. The company did not give a timeframe for reaching that number.
habebe
Member
Wed Sep 23 09:40:40
On a side note the Mars.family is fucking LOADED , Like all worth about 40 billion each.
Rugian
Member
Wed Sep 23 09:54:30
I've been eating Uncle Ben's my entire life. Sucks that I'm going to have to find a new brand now, but I'm not going to pay for PCed shit.

Remember when you didnt have to factor politics in during fucking grocery shopping? I miss those days.
sam adams
Member
Wed Sep 23 11:57:03
"Mars said it has set a goal of increasing the ranks of racial minorities in U.S. management positions from 20% to 40%"

More blatant anti-white racism, encouraged by the political left.
habebe
Member
Wed Sep 23 12:26:22
We should push for more diversity in sports....other than Hockey and MMA.
Nekran
Member
Wed Sep 23 14:35:34
Unlike management positions, you need actual skills to be able to compete at sports though.
Nimatzo
iChihuaha
Wed Sep 23 16:10:01
^lol
Sam Adams
Member
Wed Sep 23 18:27:56
"Unlike management positions, you need actual skills to be able to compete at sports though."

Yet the rabid left is demanding skills stop being used to judge air traffic controllers, pilots, doctors, etc.
habebe
Member
Wed Sep 23 19:00:47
Sam , Being black isnt a skill?
Nekran
Member
Thu Sep 24 01:21:37
"Yet the rabid left is demanding skills stop being used to judge air traffic controllers, pilots, doctors, etc."

If anyone is asking for this, which I have never heard, it's safe to ignore them.
Cherub Cow
Member
Thu Sep 24 01:59:59
[Sam Adams]: "Yet the rabid left is demanding skills stop being used to judge air traffic controllers, pilots, doctors, etc."

I saw someone on Twitter (@msolurin; 6738 followers) who was advocating for the end of the bar exam ( http://twitter.com/msolurin/status/1304930085707931648 ). She called it "gatekeeping" and said that it doesn't make sense to take a bar exam (which tests multiple subjects of law) when you're only going to go into one type of law. This is like the type of person who resists learning algebra because they cannot see the utility of flexing your brain.
show deleted posts

Your Name:
Your Password:
Your Message:
Bookmark and Share